Random sighting of a cool brand.

Have you ever met someone you instantly did not like? Of course you have. I think we all have at some point in time.
What is it about that person that instantly communicates such a strong message? I'm sure that most of the message
Was communicated without much effort at all. I'm no guru to this subject but I think it’s the combination of communication

That gives this instant connection to you disliking a person place or thing. Whether is body language, facial expression,

Odor, manner of speech, or the words a person uses the message tends to hits you on multiple fronts. With most Marketing

There is a message that has to be figured out after it communicated. I think that the person "is" the message and that is the

Point where the confusion or effectiveness of a message is lost. The product is the message so the process is a hybrid of both

Tactile object and experience in one. The impression left by this type of experience is one of learning and does not leave a person's

Thought any time soon. When you think of catch phrases that are thrown around today try to think of a product or service that is

It's experience versus the service being separated from the slogan. Once you think of the product or service think of how its managed

To imbed itself in the mind of its audience? The answers that you come up with will be surprisingly simple.